People are spending thousands of dollars and euros on their vacations.
And they don’t have to.
It seems that “Simplicity is the ultimate luxury as travelers search for new ways to unplug,” reports The Wall Street Journal. “The promise of escaping everyday life has always lured vacationers. But now people whose daily routines are consumed by digital demands and distractions are going to ever-greater lengths to do nothing in the middle of nowhere.”
There’s a place in Oregon that sits on top of a fire tower overlooking a meadow. It’s got no Wi-Fi, no TV or clocks. Or bathrooms. It’s $200 a night. It’s an hour from the nearest anything… and you can’t get in… even if you wanted to…
Because it’s fully booked… and has a waiting list 300 names long.
And, there are a lot of places springing up all around the world… places deep in the woods, in the arctic, up high on cliffs… where you can “get away from it all…”
And… we want to get away from it all… because…
We live in a culture of overwhelm… we’re inundated by emails, text messages, notifications and alerts.
We always on. Never off.
And we’re weary.
Now… you could get on the waiting list for that tower place.
Or… you could turn off your phone and pop it in your drawer.
Your vacation is just a moment away.
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