Where do I begin?

What’s the next step? And… what should I do after that?

Will it work? Will people like it?

Will people read it? Applaud? Buy it?

I have no idea.

You see, you think you can figure this all out.

But you can’t.

If you’re someone who suffers from SPS (Smart Person Syndrome) you’re likely convinced that if you think long enough and hard enough about something… a process, a program, a piece of copy, a book, a presentation, a speech… that you can get it right… that you can make it perfect…. that you can work it all out in it’s entirely.

Except…

People with severe SPS get stuck.

Thinking. Hand-wringing. Perseverating.

Inert.

Never acting.

Never getting their work out into the world.

Because they want to figure it all out and get it perfect. Before they begin.

But… That’s not how it works.

You see… you with all of your Smart Person prowess could spend months (or even years) ideating about a project… and still get it wrong. Because your market – your customers and clients – are the only real arbiter of whether something works… or not.

The only prudent thing to do, then, is begin.

Take action.

Start out.

Martin Luther King, Jr., said, “Take the first step in faith. You don’t have to see the whole staircase, just take the first step.”

The path will unfold in front of you.

Take that first step.