We’ve invented a new index. We use it often. You can too.
We call it the Unpleasantness Index. UI for short.
It has many applications.
When the UI is high, it’s essential that you re-connect with the “why” of what you’re doing. It has to really matter. Without a sufficient “why,” the UI will stop you in your tracks.
“Today I will do what others won’t so tomorrow I can do what others can’t,” Jerry Rice once said.
Push through the UI